ดร.เกรียงสิน ประสงค์สุกาญจน์

Role :
Website :
Experience :
Specialist in :

☞ Education

▪ The University of New South Wales Sydney 2052, Australia PhD. In Marketing (UNSW’s Scholarship)

▪ The University of New South Wales Sydney 2052, Australia Master of Commerce in Marketing

▪ Assumption University Bangkok, Thailand BBA. Major : Marketing, Honours

» Position Assumption University (2013 – Present)

▪ Managing Director : Tsinghua-ABAC AEC Research Institute

▪ Director : Center for Marketing Intelligence Research

▪ Lecturer : Graduate School of Business

» Experience

▪ Inspire Research Co.,Ltd. Position : Managing Director (2004 – 2013)

▪ Chuo Senko Public Company (Thailand) (2004)

▪ University of New South Wales (2001 – 2003)

▪ Assumption University (1999 – 2001)

▪ Asia Marketing Intelligence (Thailand) Ltd., (1996 – 1998)

▪ Saha Union Public Co.,Ltd. (1995 – 1996)

» Lecturer and Guest Speaker : University and Educational Institute

▪ Assumption University

▪ Chaingmai University

▪ Chulalongkorn University

▪ College of Management Mahildol University (CMMU)

▪ King Mongkut’s Institute of Technology Ladkrabang

▪ NIDA University

▪ Thammasat University

▪ etc.

» Business Institute

▪ Asia Training Provider Co.,Ltd.

▪ The Asia Business Forum (ABF)

▪ Business & Manufacturing Network Media (BMN)

▪ Thailand Marketing Research Society (TMRS)

▪ etc.

» Consulting Experience

▪ Consultant for Health Lead Public Co., 2022-2023

▪ Consultant for Club 21, 2013-2015

▪ Preparing for AEC and its effect – Metropolitan Electricity Authority (MEA), 2012

▪ Consultant for ‘GMM – Grammy Thailand, 2012-2013

▪ Consultant for ‘Thai Plastic Chemical Public Co., Ltd (TPC)’, Thailand, 2008-2009.

▪ Consultant for ‘The Crown Property of Bureau’, Thailand, 2007-09.

▪ etc.

» Academic Publication

▪ Patterson Paul, Cowley Elizabeth, and Prasongsukarn Kriengsin, “Service failure recovery: The moderating impact of individual-level cultural value orientation on perceptions of justice” International Journal of Research in Marketing, Volume 23, Issue 3, September 2006, Pages 263-277

▪ Patterson Paul, Christ Styles, Vinh La, and Kriengsin Prasongsukarn, Success Factors for Importer and Exporter (SME), Austrade Publication, Sydney (2002)

▪ Prasongsukarn Kriengsin, Paul G. Patterson, (2012) “An extended service recovery model: the moderating impact of temporal sequence of events”, Journal of Services Marketing, Vol. 26, issue 7, pp.510 – 520

▪ Prasongsukarn, Kriengsin, “Customer Relationship Management: From Theory to Practice”, AU-GSB e-Journal, Volume 2, Issue 1, June 2009, Pages 17-32
Prasongsukarn, Kriengsin, Validating The Cultural Value Scale (CVSCALE): A Case Study of Thailand” ABAC Journal, Volume 29, No.2, May-August 2009, Pages 1-13
Prasongsukarn, Kriengsin, “Qualitative Research for Marketing”, The Journal of Business Management Research Conference, Chiang Mai University, Volume 1, Issue 1, Pages I-XV, 2010.

▪ etc.

ดร.เกรียงสิน ประสงค์สุกาญจน์

ดร.เกรียงสิน ประสงค์สุกาญจน์

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