ดร.เกรียงสิน ประสงค์สุกาญจน์
☞ Education
▪ The University of New South Wales Sydney 2052, Australia PhD. In Marketing (UNSW’s Scholarship)
▪ The University of New South Wales Sydney 2052, Australia Master of Commerce in Marketing
▪ Assumption University Bangkok, Thailand BBA. Major : Marketing, Honours
» Position Assumption University (2013 – Present)
▪ Managing Director : Tsinghua-ABAC AEC Research Institute
▪ Director : Center for Marketing Intelligence Research
▪ Lecturer : Graduate School of Business
» Experience
▪ Inspire Research Co.,Ltd. Position : Managing Director (2004 – 2013)
▪ Chuo Senko Public Company (Thailand) (2004)
▪ University of New South Wales (2001 – 2003)
▪ Assumption University (1999 – 2001)
▪ Asia Marketing Intelligence (Thailand) Ltd., (1996 – 1998)
▪ Saha Union Public Co.,Ltd. (1995 – 1996)
» Lecturer and Guest Speaker : University and Educational Institute
▪ Assumption University
▪ Bangkok University
▪ Chandrakasem Rajabhat University
▪ Chaingmai University
▪ Chulalongkorn University
▪ College of Management Mahildol University (CMMU)
▪ etc.
» Business Institute
▪ Asia Training Provider Co.,Ltd.
▪ The Asia Business Forum (ABF)
▪ Business & Manufacturing Network Media (BMN)
▪ Thailand Marketing Research Society (TMRS)
▪ etc.
» Consulting Experience
▪ Consultant for Beger Thailand (2013 – Present)
▪ Preparing for AEC and its effect – Metropolitan Electricity Authority (MEA), 2012
▪ Consultant for ‘The Crown Property of Bureau’, Thailand (2007 – 2009)
▪ Committee of Thai Australian Association (TAA), Association under the Patronage of H.R.H. the Crown Prince (2006 – Present)
▪ Consultant to Bangkok Aviation Fuel Services Public Company Limited (BAFS), 2006
▪ etc.
» Academic Publication
▪ Prasongsukarn Kriengsin and Paul Patternson, “A Model of Service Recovery Across East-West Cultures”, ANZMAC Conference, New Zealand (2001)
▪ Prasongsukarn Kriengsin, “The Impact of Cultural Value Orientation : Post-Recovery Service Satisfaction in an Eastern Context”, VDM Verlag Dr.Muller, Berlin Germany, ISBN 978-908364-2906-1, 2007
▪ Prasongsukarn Kriengsin, “Qualitative Research for Marketing”, The Journal of Business Management Research Conference, Chiang Mai University, vol.1, Issue 1, Page I-XV, 2010.
▪ etc.
»หลักสูตรที่เชี่ยวชาญ
- หลักสูตรอบรมด้าน การวางแผนกลยุทธ์ทางการตลาด (Marketing Strategy)
- การวิจัยตลาดและการวิเคราะห์ตลาด (Marketing Research and Market Analysis)
- การตลาดเชิงสร้างสรรค์…ด้วยมิติการคิดจากมุมมองลูกค้า (Creative Marketing based on Customer Insights)
- การสื่อสารการตลาดแบบครบวงจร Integrated (Marketing Communication: IMC)